The effects of entrepreneurial orientation on enterprise performance: A review

Abstract: 
Business success in a dynamic operating environment is an important inquiry in the entrepreneurship literature. Entrepreneurial orientation as one of the construct associated with business success is considered a key factor for new and small business sustainability for economic development and growth. This paper provides a review of entrepreneurial orientation with an objective to highlight a particular path that entrepreneurs may follow in order to establish a sustainable enterprise in a competitive environment. It also provides some future direction concerning the strategic approaches that ought to be developed in order to establish and sustain new and small-scale enterprises through engagement of entrepreneurial orientation in strategic actions and behavior.
Language: 
English
Date of publication: 
2018
Country: 
Region Focus: 
East Africa
Author/Editor(s): 
Volume: 
17
Number: 
3
Pagination: 
684-691
Collection: 
RUFORUM Working document series
Licence conditions: 
Open Access
Access restriction: 
Form: 
Web resource
ISSN: 
1607-9345
E_ISSN: 
Edition: 
Extent: 
8