Wax Connection Enterprise-Promoting African Outlook through Fibre Marketing

African fabrics are especially popular in Ghana, Nigeria and Senegal. However the materials used are not originally from these countries, but are said to have been created by Indonesia and the Dutch and printed in Europe. The materials gained high demand in West African market after the Slaves and Mercenaries recruits that took part in Indonesians army from West Africa went back home with the materials. In East Africa, the materials recorded high demand in the 20th century. However, the fabrics are not readily available despite the high demand and this calls for a bridge that can help avail these fabrics to those who need them. As a result, Wax Connection Enterprise which is privately owned by a student at Egerton University focuses on the supply and sale of quality African fabrics materials and products from African fabric such as unmade materials, dresses, T- shirts, shorts, shoes, ties, bags, scarfs, bow ties and sell these to wholesalers, retailers, supermarkets and individuals in Egerton University and the communities in Njoro sub-county located in Nakuru County in Kenya. The objective of the enterprise is to become a reliable supplier of quality and affordable African fabrics, and their products. The enterprise’s vision is to become a leading supplier of quality African fabrics to retailers, wholesalers, supermarkets and individual customers within Nakuru County and beyond. The core values of the enterprise are; team work, commitment, competence, devotion, dedication and integrity. There is a high demand for quality African fabrics and its products in Kenya but there is poor quality materials in the market. Hence the enterprise seeks to provide quality African fabric and its products to meet the high demand within the County. The competitive advantage of Wax connection enterprise includes high quality product with affordable prices. The enterprise will offer door to door delivery to customers upon request. The enterprise seeks to raise a startup capital for the business worth Ksh. 100,200, which can be through loans, personal finance and/or funding from interested investors. The enterprise also seeks to promote the corporate social responsibilities by volunteering extra hours of work through voluntary training to customers who wish to know how to add value to the African fabrics. In addition, it will play a role of offering donations to the least advantaged people within the community and the needy children in orphanages. The Enterprise will also mentor other students to build their entrepreneurial skills.