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AICM 721: Communication for Innovation
Human communication: theory and practice, concept and elements of diffusion; Traditions of research on diffusion; Typology of diffusion research; Generation of innovations; New concepts and theories of innovation; Innovation development process; The adoption process and innovation decision process; Predicting innovativeness; Simulation of innovation diffusion; Attributes of innovations and rate of adoption; Concept of over adoption; Opinion leadership and multi-step flow of innovation: homophily and heterophily; Type of innovation decisions; Consequences of innovations; Communication, innovation and planned change; Media influence in modernization and development; Communication and prospects of innovation development; Linkage systems in dissemination of innovations; Approaches to communicative intervention.
Date of publication:
RUFORUM OER and Open Access