AICM 521: Agricultural Extension Strategies & Management

Abstract: 
This course covers extension concepts, agricultural extension philosophy, scope and responsibilities, comparative study of agricultural extension systems, approaches and methods; Research-extension linkage; Communication theories and systems and factors influencing effective communication; Communication process and communication strategies for agricultural and rural development programmes; Importance, selection, preparation and production techniques of agricultural communication tools in extension; Development and selection of ICT-based agricultural communication tools – video production, graphic design, visual composition, desktop publishing and multimedia development; ICTs for extension management – management of extension resources, programmes, and monitoring extension impacts.
Language: 
Date of publication: 
2011
Country: 
Region Focus: 
Africa Wide
Author/Editor(s): 
Collection: 
RUFORUM OER and Open Access
Licence conditions: 
OER
Form: 
Web resource
Notes: 

These materials have been released under an open license: Creative Commons Attribution 3.0 Unported License. This means that we encourage you to copy, share and where necessary adapt the materials to suite local contexts. However, we do reserve the right that all copies and derivatives should acknowledge the original author.