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AICM 521: Agricultural Extension Strategies & Management
This course covers extension concepts, agricultural extension philosophy, scope and responsibilities, comparative study of agricultural extension systems, approaches and methods; Research-extension linkage; Communication theories and systems and factors influencing effective communication; Communication process and communication strategies for agricultural and rural development programmes; Importance, selection, preparation and production techniques of agricultural communication tools in extension; Development and selection of ICT-based agricultural communication tools – video production, graphic design, visual composition, desktop publishing and multimedia development; ICTs for extension management – management of extension resources, programmes, and monitoring extension impacts.
Date of publication:
RUFORUM OER and Open Access