cost-leadership strategies; differentiation strategies; focus strategies; diversification strategies; promotions strategies

Determinants of Porter’s competitive strategy utilization among agro-dealers in Kenya

Author/Editor(s): 

Wanyonyi, E. I.

Gathungu, E. W.

Bett, H. K.

Okello, D. O.

Date of publication: 

2020

RUFORUM Journal Articles

• Read more about Determinants of Porter’s competitive strategy utilization among agro-dealers in Kenya