Abstract:
Sustaining success in productivity-based agricultural growth
depends on expansion of market opportunities. However, limited
attention has been directed towards marketing strategies of
Uganda’s horticultural produce which is one of the fastest
growing non-traditional export sectors in the economy. This
study aims to assess the domestic, regional and international
marketing of citrus in Uganda.
Soutenir la réussite dans la productivité basée sur la croissance
agricole dépend de l’expansion des opportunités du marché.
Cependant, une attention limitée a été orientée sur des stratégies
de vente du produit horticole de l’Ouganda qui est l’un des
secteurs non traditionnels d’exportation le plus rapidement
croissants dans l’économie. Cette étude vise à évaluer la
commercialisation sur le plan local, régional et international de
l’agrume en Ouganda.
Language:
English
Date of publication:
2010
Country:
Region Focus:
East Africa
University/affiliation:
Collection:
RUFORUM Conferences and Workshops
Agris Subject Categories:
Agrovoc terms:
Additional keywords:
Licence conditions:
Open Access
Access restriction:
Form:
Printed resource
Publisher:
ISSN:
E_ISSN:
Edition:
Extent:
1561-1564
Notes:
"The 2010 RUFORUM Biennial Conference was the second in the series. The main objective of the Biennial conferences is to provide a platform for agricultural research for development stakeholders in Africa and beyond to actively exchange findings and experiences, while at the same time learning lessons towards improving performance of the agricultural sector and ultimately people’s livelihoods. The biennial conference is RUFORUM’s most comprehensive meeting for the diversity of stakeholers in agriculture. It is especially dedicated to graduate students and their supervisors, grantees in RUFORUM member universities and alumni. It is a platform for peer review, quality control, mentorship, networking and shared learning. This record contains an extended abstract accepted under the theme socio-economics"
